Codral ads scare me. You know the ones? The ” Soldier On” ones where someone wakes up with a hideous cold or flu and rather than keeping their germy self home they take a cake to a party, or they go to work.
Please don’t do that. The party will go on fine without you. Jen will live without her birthday cake – or maybe someone else could just pop out to a shop and buy a new one. No biggie. Just stay home! Stay home, stay away, keep your germs to yourself.
It might just be a cold – but if it’s a cold bad enough to need medication to get through it, then it’s a pretty shitty cold.
Which might be fine – shitty, but fine – if Jen and your other friends catch it, but what about Jen’s elderly grandmother who lives with her? Or the friend who has a newborn baby? Or who’s child has an autoimmune disease? Or the husband with cancer? Suddenly that shitty little cold is a more complicated.
I get that it’s hard to stop your life when you’re sick, sometimes there are obligations that are unavoidable – dropping kids off at school, popping into the supermarket, dragging yourself through the day – sometimes you just can’t escape it. But you can definitely skip a birthday party!
The other thing that these Codral ads do is they idolise that stoic, brave, just shake it off attitude. Going to work when you’re sick makes you tough. You soldier on…. and give everyone else in the office your cold or flu.
I get that sometimes it’s the employer – some workplaces are not supportive of you taking the time off when you need it. They don’t provide sufficient sick leave. Or people risk losing their jobs. That is completely unfair and I empathise. I think it’s a shitty situation all round.
But these ads and attitude don’t help.
What I’d like to see is these ads take a different slant. Rather than “soldier on” they say “Take this so you can get a good sleep, so you can recover quicker and get back your daily life sooner!’ (or, something a little more succinct, I’m not in marketing!)
Oh and while we’re talking about it – please don’t send your kids to daycare sick. Same reasons. I kid you not my daughter’s kindy has sent multiple emails and put up several notices asking parents not to send their kids to kindy with croup…. CROUP!!! Apparently they’ve needed to send a number of kids home because of it.
So, recap. If you’re sick – stay home. If you’re kids are sick – keep them home. Not only will you not be sharing your germs, but taking care of yourself will likely reduce the duration and severity of your illness. WINNING!